Brian Sim

Conducted competitor research and created a framework to determine a potential market roadmap for new competitive product features and development
Conducted primary and secondary research on the smartphone market landscape in emerging markets and presented findings to determine market entry and growth strategies

Developed a comprehensive multi-channel marketing plan, encompassing brand, content and web development, paid and natural search strategies, customer acquisition and engagement efforts via direct response for various McNeil professional brands, including Tylenol and Zyrtec, resulting in client’s acceptance of a proposed $7M marketing plan
Presented campaign optimization recommendations based on performance analytics to client leadership, leading to registration and ordering flow enhancements that drove increases in registrations and sample orders by 25%+ YOY

Designed the user interface for a web service delivering more relevant, personalized restaurant and deal recommendations; completed alpha build in Oct 2011 to pitch the technology to potential corporate partners
Constructed the marketing plan, including competitive research, target market sizing and promotional strategies for driving user adoption – via search, PR and viral tactics – for consideration for NSF SBIR Phase II funding

Led a cross-functional team of 20+ recommending digital marketing strategies, including online media planning, brand identity development, content development, and analytics reporting for a USD billion+ cancer brand for AstraZeneca
Pitched an industry-first RM program that integrated social networking and gaming to promote treatment adherence and patient support; directed the program strategy and execution and gained several thousand users within a few months upon launch
Formulated the content strategy and managed the development of “Leading Ladies,” a Webby Award winning, online video program for breast cancer patients that helped increase leads by 20%+ YOY
Pioneered the development of the pharmaceutical industry’s first foray into Web 2.0 and user-generated content, enabling 30,000+ people to create customized displays of support for breast cancer patients and introducing 5,000+ new leads

Conducted audience research and created use cases for the product roadmap and patent strategy of a new 2D mobile barcode technology enabling users to engage without a barcode reader; launched as JAGTAG
Invented a Web 2.0 program that connected the US volunteering market via social networking and won a $2M+ new business engagement; launched as andyou.jnj.com with over 63,000 Facebook Likes before the program was discontinued in April 2012

Resume