Brian Sim

UCLA Anderson School of Management Jun 2013

M.B.A., GMAT Score: 750
Membership: High Tech Business Assn., Entertainment Mgmt. Assn., Marketing Assn., Asian Mgmt. Student Assn.
Leadership: AMSA Co-Director of Internal Events

The Wharton School of the University of Pennsylvania May 2003

Major: B.S. in Economics, Marketing and Communications Concentrations
Minor: Korean Studies

hoshi, inc. Founder & President, Sep 2010 – Aug 2011

• Created the online marketing strategy, including paid and SEO acquisition and e-sampling tactical recommendations for various McNeil brands (e.g., Tylenol, Zyrtec), resulting in client's acceptance of a proposed $7M marketing plan
• Presented campaign optimization recommendations based on performance analytics to client leadership, leading to enhancements that drove increases in registrations and sample orders by 25%+ YOY

theophilus, inc. Chief Marketing Officer, June 2010 - Current

• Designed the user interface for a web service delivering more relevant, personalized restaurant and deal recommendations; completed alpha build in Oct 2011 to pitch the technology to potential corporate partners
• Constructed the marketing plan, including competitive research, target market sizing and promotional strategies for driving user adoption – via search, PR and viral tactics – for consideration for NSF SBIR Phase II funding

Digitas Health Senior Marketing Manager, May 2007 – Aug 2010

• Led a cross-functional team of 20+ recommending digital marketing strategies, including online media planning, brand identity development, content development, and analytics reporting for a USD billion+ cancer brand for AstraZeneca
• Pitched an industry-first RM program that integrated social networking and online gaming to promote treatment adherence and patient support; directed the program strategy and execution and gained several thousand users within a few months upon launch
• Formulated the content strategy and managed the development of "Leading Ladies," a Webby Award winning, online video program for breast cancer patients that helped increase leads by 20%+ YOY
• Pioneered the development of the pharmaceutical industry's first foray into Web 2.0 and user-generated content, enabling 30,000+ people to create customized displays of support for breast cancer patients and introducing 5,000+ new leads
• Launched a new osteoarthritis treatment, directing the pre-launch professional marketing strategy and tactical development
• Developed a performance metrics dashboard, identifying KPIs to enable brand managers to make more informed business decisions; adopted by the Seroquel brand team, a USD 5B+ brand

SFGT Strategic Planner, Mar 2004 – Apr 2007

• Provided insight and direction to create use cases for the product roadmap and patent strategy of a new 2D mobile barcode technology enabling users to engage without a barcode reader; launched as JAGTAG
• Invented a Web 2.0 program that connected the US volunteering market via social networking and won a $2M+ new business engagement; launched as andyou.jnj.com with over 34,000 Facebook Likes to date

• 2009 Webby Award, Pharmaceuticals Category for Leading Ladies
• 2009 WebAward, Outstanding Achievement in Web Development, Leading Ladies
• 2009 DTC National Advertising Awards, Bronze, Arimidex.com
• 2008 PhAME Award for Best Interactive Site, Celebration Chain
• 2008 WebAward for Pharmaceuticals Standard of Excellence, Celebration Chain
• 2008 Med Ad News Manny Awards Finalist, Celebration Chain
• 2006 Silver Philadelphia Addy Award, De’Longhi trade campaign
• 2005, 2006 Gold and Silver Philadelphia Addy Awards, Timberlane Woodcrafters