Marketers are finding that Second Life isn’t the second coming. Who would have thought that a situation where a “game” with no point, with companies putting up home fronts with no point would lead to a user experience that ultimately has no point. Simple arithmetic says put all the non points together and you get nothing. Techcrunch and GigaOm have a nice little analysis on the CPM (ranging from $21-180). But this is a case where number crunching isn’t as necessary so much as a gut check.But kudos to those companies who gave it a shot. The money probably would’ve been better spent experimenting with a future technology that has promise versus a Compuserve chatroom iteration. But it’s always worth taking a shot on new things, even retarded new things, particularly when they’re relatively cheap. So it didn’t work, no big deal. There’s always Second Life 2 to look forward to.
